About Me

I’m Sanju Rajan, a healthcare commercialization and strategy consultant focused on helping life sciences companies make better decisions with better data. My work sits at the intersection of healthcare, analytics, and business strategy.

I started in clinical care with a Doctor of Pharmacy degree and a year as a practicing pharmacist. I enjoyed the work, but I realized I was more interested in the systems behind healthcare than the prescriptions in front of me. That shift took me into consulting roles at Clarivate Analytics and Trinity Life Sciences, where I built expertise in digital intelligence, primary market research, and commercial strategy.

To strengthen my technical foundation, I completed a Master’s in Biomedical and Health Informatics at UNC–Chapel Hill, finishing the program in one year with a 4.0 GPA and multiple academic awards. During that time, I joined Beghou Consulting as an intern and later transitioned into a full-time consulting role.

Today, my work spans the commercial spectrum:
‣ Sales & Marketing Excellence: sales force sizing & alignment, targeting, CRM development, incentive compensation
‣ Digital Intelligence: social listening, digital journey mapping, web analytics, digital ecosystem strategy
‣ Market Research: demand studies, forecasting, ATUs, concept/message testing, objection handling
‣ Market Access & Pricing Research: strategy and insights for launch and lifecycle optimization

Healthcare is changing fast. Data is bigger, incentives are shifting, and the distance between innovation and impact is still too wide. I work to close that gap by applying structured thinking, analytical discipline, and commercial focus.

If you’re working on problems in healthcare that require sharper strategy or stronger data thinking, I’m always open to a conversation.